Why Fromm

Why Fromm

Family Owned and Operated for 5 Generations

For five generations, Fromm Family Foods has been dedicated to providing exceptional foods to pet families everywhere. It’s a product of dedication, hard work, innovation, and extreme care – and a result of a family passionately involved in every part of the business.

Premium Ingredients

Purpose-driven ingredients from vetted suppliers delivered to our family owned-and-operated production facilities in our home state
of Wisconsin.

  • Fresh meats & fish
  • Farm fresh produce
  • Whole grains
  • High quality fats
  • Pre and probiotics
  • Wisconsin cheese

Meticulous Preparation

Owning and operating our own manufacturing facilities awards us full control over the quality and safety of the products we produce. Our unique hands-on production process was developed by 4th generation owner Tom Nieman and his mentor Dr. Willard Roberts, Ph. D., the pioneer of modern day, fresh meat inclusion, extruded pet foods.

  • A unique, time intensive, hands-on production process
  • Optimized for nutrient digestibility and utilization
  • Highly trained machine operators trained in-house
  • On-site raw meat, fish, fruits, and vegetables processing
  • On-site whole grain processing
  • On-site research & development

Uncompromising Safety

Part of our overall commitment is our dedication to producing high quality, safe and consistent pet foods. We have made food safety our highest priority. In addition to strictly following food safety laws and regulations, we’ve implemented comprehensive preventative programs to identify vulnerabilities and establish documented controls to prevent or alleviate potential issues.

  • HACCP (Hazard Analysis & Critical Control Points) Program implementation
  • Strict Approved Supplier Program
  • On-site raw ingredient testing
  • On-site in-process testing
  • Accredited third party finished goods testing

Dedicated People

People make all the difference. Our family is proud to work side-by-side with some of the most talented, passionate, kind-hearted, and amazing pet people we’ve ever met.

  • Veterinarians
  • Nutritionists
  • Biochemists
  • Microbiologists
  • Biologists
  • Research specialists
  • Food production engineers
  • Industry veterans
  • Customer specialists
  • Logistics experts
  • Industry veterans
  • and many more!

Learn More

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Prebiotics & Probiotics: Benefits for your Pet

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