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Our History


Tom and Dr. Willard Roberts formulate and launch Fromm “New Formula” with the tagline “More isn’t better, better is better” referencing protein quality versus protein quantity. Competitors are boasting big protein numbers, but Fromm is able to achieve better results with less protein. Fromm foods use better quality protein than the competition in a balanced approach. The concept is a success; in feeding trials, Fromm “New Formula” measures much higher digestibility than its high protein rivals.

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Tom Nieman working with Dr. Willard Roberts, 1991